Full Blue designs and delivers creative and innovative business solutions.
Full Blue has worked with private, professional service organisations, education institutions and membership based associations, through to not-for profit and community groups.
The Full Blue originates from sporting contests between Cambridge University and Oxford University in the United Kingdom.
The first cricket match on 4 & 5 June 1827, contested at Lord’s between Cambridge and Oxford, resulted in a draw.
At the first boat race in 1829, contested on the Thames River, the Oxford crew was dominated by students of Christ Church College, whose college colours were dark blue. They wore white shirts with dark blue stripes, while Cambridge wore white with a pink or scarlet sash.
At the second boat race in 1836, a light blue ribbon was attached to the front of the Cambridge boat, as it was the colour of Gonville & Caius College.
These colours – light blue for Cambridge, and dark blue for Oxford – became the official colours of the two boat clubs, and through the rivalry of the boat race, the colours became inextricably linked with the universities and contests between the two.
Sam Hawkins founded Full Blue during his university studies as a consultancy focussed on delivering world class solutions to diverse businesses.
Sam received a Bachelor of Commerce and sporting Full Blue from Monash University as well as a Master of Business and sporting Full Blue from Deakin University.
After travelling the world and working for a number of public and private organisations, large and small, Sam now lives in Melbourne, Australia with his family.
Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth and heaven. Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect.
Full Blue celebrates high performance and the pursuit of excellence in sport, just like in business. A sailor or cyclist might be able to pinch seconds from their competition through their own enhanced performance; so too can a business enhance its own operations by making minor improvements in order to perform at a higher level than previously and to its competitors.